Wednesday, March 18, 2009

The Tale of Adriana Carador

I have posted a few items on here about Adriana Carador, and today I was telling the story of how the line came to be to an editor and thought, I like this story; I should share.

The Adriana Carador Collection (and the designer) is based in Sao Paulo, Brazil. Adriana is well known in Brazil; she's quite the socialite and fashionista. After studying fashion and accessories design in Rome, she returned to Brazil to open two women’s clothing boutiques, while still in her 20s ( WOW!). While viewing the Milan collections in the mid-90s, she found herself sketching jewelry to compliment the runway looks. Upon returning to Brazil, she immersed herself in the history and study of jewelry and gemstones.
With the help of talented local goldsmiths, she was soon transforming the area's most precious resources into jewelry for herself ( because we all do that, right? yeah, no.) Well, no surprise here, she began designing and creating jewelry for her clients. She sold her boutiques and focused 100% on her jewels.

The interest in her line grew quickly in Brazil and she knew the next step was to reach out to the US
market. This is when Adriana contacted her good friend and savvy New York businesswoman Victoria Flores to brainstorm. The women came up with a plan; to hit the road. Since late 2007, Adriana and Victoria have traveled around to places like Dallas, New York City, Hamptons, Aspen and Beverly Hills holding private trunk shows in the homes of women who were in the know. If you live in any of the above cities, you can sign up on the website to be notified when the ladies are in the area, and where it will be held.

And as of one month ago, the Adriana Carador line caught the eye of Fragments down in SoHo and the full collection is now available for purchase.

Smart women + Beautiful jewelry= Success!

For more on the collection, log onto

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