Tuesday, October 21, 2008

Kick PR Favorite: IDOM Collection

As many of you know, last year we worked with Portland Fashion Week , the first and largest sustainable fashion week in the world. I was hoping to make it out there for Spring 2009 Collections, but a last minute business trip came up and I was in Northern California for the week it was going on. There have been some great resources for reviews and photos, but still, it's not the same.

Last year, in addition to meeting Leanne Marshall, I also met Modi Soondarotok, the brilliant and very talented designer behind the collection IDOM. When I first saw her collection, I was immediately taken with the fun details and her choice of colors. I never in my life thought I could wear a chartreuse pleated skirt, but it happens to be one of my favorites and most popular piece in my wardrobe! What I saw at PFW was her Spring 2008 collection which featured ornate details like her black velvet skirt which was hand embroidered by the Hill tribe people up in the hills of Northern Thailand, ( in photo on left). You won’t find this in H&M people, you just wont.

Her history in design and fashion is colored with experience at Parsons, working with designers like Peter Som and Twinkle and her travels to Egypt, Israel, Australia, Europe and Asia which inspire her look and the detail she adds into her pieces.

Modi is another client in which we work in a smaller capacity, and again in trade. It’s another designer who stands out in my mind and should stand out in others. We speak often and recently she shared with me her Spring 2009 pictures. This collection, which will be available in March/April, calls out some interesting and unique mixing of fabrics. There are twenty five pieces in this collection and they feature some of Modi's favorite fabric such as hand loomed Thai silk and cotton, Italian and French lace, and graphic and floral printed silk from Japan. Lace plays a big part in her collection; Modi appreciates its femininity in various colors and how it has been used throughout history. She was also intrigued by the construction of the lace and by its texture, which you can see she works wonders with.

On a personal note, Modi dedicated this collection to her mother, grandmother and all the women who have made such a significant impression in her personal life. When designers like Modi take the time to put meaning and soul into their collection, you can bet that it will be some of their best work. For the current collection and to see what is sold at the IDOM boutique in Portland, log onto IdomDesigns.com. Spring 2009 will be available in Early 2009.

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